CONTENT STRATEGY & CREATION
Your sounding board for great content.
Whether you're establishing a content marketing plan or just need another set of hands to help create company materials, I can assist in every step of content creation - from big-picture strategy down to final copyediting and proofreading.
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You know your audience and your topics best. Maybe you even have a marketing team in place. Let me enhance what you're already doing by tackling those projects you need completed. You know the ones - the ones you never seem to get to and the ones that are just more boxes to tick off during your busy season.
Everything I do follows marketing best practices and is based on over a decade of experience at small businesses and freelancing. (Need help clarifying your position, messaging, or audience? Check out my brand identity development services.) I can help you take stock of where you are and where you want to go, and set you on a course to get there.
Projects I Love Working On
Website Content & Site Redesigns
With the vast majority of content today being published online, I have a particular interest in web content and SEO.
Creating site maps (including URL redirects)
Project management between company and developers to ensure clear communication
Page content and metadata, including SEO optimization and product descriptions
Company Communications
Product catalogs, brochures, and other print materials
PowerPoint presentations
Newsletters and email newsletters, and managing your list
Press releases
Content Marketing Plans
Integrating web content, emails, social media, and print into one comprehensive communications plan
Establishing best practices and timelines